& Public Relations
Destination Marketing, Events,
Destination Marketing
Consultation for cities, visitors bureaus, cultural organizations, hotels and attractions Development of overarching strategies and specific marketing plans.
Event Production
Experience in producing award winning events from 50 to 50,000 attendees. Well versed in all aspects of special events including sponsorships, event production and promotion.
Public Relations
Strong relationships with media and influencers at a local, state, national and international level.
Experience…
With results.
I’ve worked in large companies and small ones–in the US and abroad –but one thing remains the same, my dedication to my work and my ability to deliver. My Mantra – “Communicate, communicate, communicate” – it works on a lot of levels and in a lot of scenarios
USA TODAY |
Providencia Award |
Southern Living |
Coastal Living |
Lead teams…
Award winning teams.
• Most Fun Small Town in the USA – Rand McNally, USA Today and the Travel Channel
• Gold Coast PR Star Award
• Over 30 Florida Festivals and Events Awards – Best Event Website, Best Photo, Best Social Media Campaign
• 8 International Festival and Events Awards – Best Website, Best Newspaper Supplement
• 2 Time Providencia Award Nominee
• DMAI (Destination Marketing Association International) – “Beach Buddies – Best Idea, DMA West”
Get to know me…
And how I work.
Travel industry experience
- Continental Airlines – On the cross-functional team that developed logo which is still used by United Airlines today
- Took the OnePass frequent flyer Elite program from worst to first – OnePass Elite was repeatedly named the #1 Frequent Flyer Elite level program by Frequent Flyer magazine.
- Led the campaign to earn Delray Beach the Most Fun Small Town in America designation by Rand McNally, USA Today and the Travel Channel
- Developed close relationships with Palm Beach County organizations including the TDC (Tourism Development Council), Discover the Palm Beaches, Sports Commission, Film & TV, Cultural Council as well as with the state DMO, Visit Florida.
Background abroad
- Lived and worked in Brussels, Belgium
- Lived and worked in London, UK
- Held assignments in Hong Kong, India, Germany, Spain, Ireland
Education
- Masters in International Relations – Boston University
- Undergrad in Marketing from University of Florida